From Feb. 3-6, thousands of dealers, managers, manufacturers and industry partners gathered in Las Vegas for the 109th annual NADA Show, once again reaffirming its reputation as the automotive industry’s premier event of the year.
Held at the Las Vegas Convention Center, NADA Show 2026 delivered four days of education, networking and cutting-edge technology, capped by high-profile main stage presentations and the industry’s most prestigious honors.
Education, Innovation and Emerging Technology
Education remained front and center throughout the week. Dealers participated in Live Stage sessions, Dealer Learning Labs and specialized centers focused on emerging trends, including EV solutions and AI-powered dealership tools.
The expo floor featured more than 600 exhibitors showcasing solutions across sales, service, finance, marketing and operations. AI tools were a heavy focus, but exhibitors also showcased unified cloud platforms and digital retailing advancements aimed at improving efficiency and customer experience.
Honoring Excellence: TIME Dealer of the Year
The TIME Dealer of the Year program remains one of the highest honors in automotive retail, recognizing dealers for exceptional business performance and community service.
We celebrated Kentucky’s 2026 nominee, David Moore, who was honored as one of just 47 dealers nationwide recognized at the Show. David was an incredible representative of Kentucky dealers, and we are so proud of his many accomplishments. His nomination underscored the Commonwealth’s strong tradition of community-focused leadership.
The TIME Dealer of the Year Brunch served as a reminder that beyond education and innovation, the NADA Show is about relationships — strengthening state associations, building camaraderie and recognizing those who lead both inside and outside their dealerships.
Looking Ahead
NADA Show 2026 attendees left Las Vegas energized by new ideas, renewed partnerships and a shared commitment to advancing the franchised dealer model. With momentum building toward future shows, the industry now turns its focus to applying what was learned and continuing to adapt in an evolving marketplace.
