The nomination of W. Kevin Collins, president and owner at the Collins Auto Group in Louisville, Kentucky, for the 2025 TIME Dealer of the Year award was announced by TIME.

Collins is one of a select group of 49 dealer nominees from across the country who will be honored at the 108th annual National Automobile Dealers Association (NADA) Show in New Orleans, Louisiana, on Jan. 25, 2025.

The TIME Dealer of the Year award is one of the automobile industry’s most prestigious and highly coveted honors. The award recognizes the nation’s most successful auto dealers who also demonstrate a long‑standing commitment to community service. Collins was chosen to represent the Kentucky Automobile Dealers Association in the national competition — one of only 49 auto dealers nominated for the 56th annual award from more than 20,000 nationwide.

“Throughout my more than 50 years in this industry, I have been blessed to be able to provide assistance to citizens of my community with their transportation needs,” nominee Collins said. “In doing so, I have fostered many decades‑long friendships and business relationships that I continue to value greatly.”

Collins, a 1973 graduate of Atherton High School in Louisville, was 15 years old when his father, Bill, left his job of 21 years at a local car dealership to strike out on his own and establish Bill Collins Ford.

“With the support of my mother, my dad took a leap of faith,” he said. “And like father, like son, I followed in his footsteps, working part-time at the store during high school and full-time after graduation.”

Collins worked in every department, learning the business from the ground up. At age 27, he was named general manager and was given the opportunity to become a partner as the business expanded with new acquisitions.

“Working alongside my father and our experienced management team and staff allowed me to gain industry knowledge and confidence,” he said. And that confidence would be essential when his father was diagnosed with Parkinson’s disease at age 50, and Collins stepped in to lead operations.

Today, he oversees the Collins Auto Group, which includes three new car dealerships in Louisville: Bill Collins Ford, Bill Collins Lincoln and Collins Nissan. Three of his four children are now a part of the team, representing the next generation to carry on his family’s legacy.

As a leading Ford dealer, Collins shares his expertise by serving the Kentucky Automobile Dealers Association, Greater Louisville Automobile Dealers Association and Ford dealer advisory councils.

“Based on my years of experience and knowledge of practical business applications, I offer innovative insights to these organizations,” he said. “I also provide leadership by collaborating with colleagues, board members and auto executives.”

In honor of his father who passed away in 2009 after a 29-year struggle with Parkinson’s disease, Collins has also spearheaded several initiatives to build awareness and fund resources to fight the illness. His family established the Bill Collins Parkinson’s Patient Resource and Education Center at University of Louisville Health-Frazier Rehab Institute.

“This center helps bring awareness, education and resources to those affected by this disease, as well as to their families,” he said. “We hope to provide support and offer an understanding of the care needed for Parkinson’s patients.”

Collins has also donated a Ford Mustang Mach-E to the National Parkinson’s Institute for the group’s annual car raffle. This organization supports the fight against Parkinson’s by improving the quality of life through exercise, education and research.

An active member of Atherton High School Alumni Association, where he currently serves as vice president, Collins helps organize the annual induction and banquet for the high school’s Hall of Fame.

“Current students are also involved in the selection process,” he said. “They act as hosts for the award ceremony, building pride and respect for past students and their accomplishments.”

Collins also supports Fair Lane, the Home of Clara and Henry Ford in Dearborn, Michigan, and the Rotary Club of Louisville.

Dealers are nominated by the executives of state and metro dealer associations around the country. A panel of faculty members from the Tauber Institute for Global Operations at the University of Michigan will select one finalist from each of the four NADA regions and one national Dealer of the Year. Three finalists will receive $5,000 for their favorite charities and the winner will receive $10,000 to give to charity, donated by Ally.

In its 14th year as exclusive sponsor, Ally also will recognize dealer nominees and their community efforts by contributing $1,000 to each nominee’s 501(c)3 charity of choice. Nominees will be recognized on AllyDealerHeroes.com, which highlights the philanthropic contributions and achievements of TIME Dealer of the Year nominees.

“At TIME, our commitment to recognizing the exceptional contributions of automotive dealers remains as strong as ever,” said Jessica Sibley, CEO of TIME. “The TIME Dealer of the Year award continues to celebrate those who not only excel in their profession but also make a meaningful impact in their communities. We are thrilled to continue this legacy in partnership with Ally.”

Doug Timmerman, Ally president of Dealer Financial Services, said, “Auto dealers are the backbones of their communities, providing civic support and significant business leadership. Ally is proud to recognize the unwavering commitment these TIME Dealer of the Year nominees are living every day through their volunteerism, sponsorships and support of charitable causes. They are the epitome of community heroes, making important and positive impacts in the lives of the people they serve.”

Collins was nominated for the TIME Dealer of the Year award by Jason Wilson, president of the Kentucky Automobile Dealers Association. Collins and his wife, Sandra, have four children.